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Mimics a candle: World-first double-diffuser; tunable from amber (1500K) to ice white (9000K); plus Flicker Effect in LIFX App.
Why Wi-Fi? Control from anywhere. No bridge or hub required. (Use 2.4GHz).
480 lumens: Bright! But also dimmable via voice or app.
Control: Voice, Scheduling, Scenes, Effects (eg Move), Integrations and fade tools like Apple’s adaptive lighting, Alexa light alarms or Google Sleep/Wake.
Voice compatible (Alexa, Apple HomeKit / Siri, Hey Google) and simple to set up; screw in, open your preferred app and follow the prompts.